Exellar Business Consultants (EBC)

Project Overview

For several years, SmartPools has transformed how health-conscious users and athletes exercise and recover. Building on global success, SmartPools International is introducing SwimGYM as an advanced concept in fitness, rehabilitation and recreation.

After four years of research and field studies with health and fitness professionals, physical therapists and doctors, SwimGYM is designed as a next-generation aquatic performance model.

SwimGYM Concept

SwimGYM includes multiple lanes with variable water-flow units that can be heated or cold, are self-cleaning, virtually chemical free and fully automated to support a wide range of exercise protocols and outcomes.

SwimGym PRO Model

SmartPools SwimGym PRO is positioned as a single-stop center for customer fitness and lifestyle needs.

• Minimum area to start: 5,000 sq. ft.
• Integrated components: SwimGym, fitness studio and organic food court.
• SmartPools to provide comprehensive business plan, floor layouts and design aligned to brand vision.
• Play Offs Sports team to execute the project with end-to-end operational expertise under mutually agreed terms.

Capital Requirements

Frequently Asked Questions

• Installation: End-to-end setup typically takes 3 to 5 days after site readiness.
• TAT: Order cycle is approximately 90 days from date of PO to manufacture and delivery.
• Operations: Centers can be run by Play Offs Sports or transitioned to client teams through a 3-month knowledge transfer program.
• AMC: First-year annual maintenance is included; from the second year onward, AMC is charged additionally.

SmartPools® is the world's leading specialist in luxury swim spas, products and solutions. Our award‑winning range of intelligent and environment‑friendly swimming solutions have been internationally acclaimed for their innovative design, aesthetics and functionality. With international presence, SmartPools® has learnt that regardless of country or culture, thousands of homeowners value the innovation, quality and reliability synonymous with the brand. The product range is much more than smart technology; it is a symbol of a luxury lifestyle – from installation to maintenance it remains the most convenient and affordable option for homeowners, property developments, healthcare centres, resorts and gymnasiums. SmartPools® is a powerful innovation, a revolutionary concept and an entirely new category of swimming pools with unlimited market potential.

USP: SmartPools® vs. Conventional Pools

PowerLap EZ vs. Ordinary Pressure Systems

Why Smart Pools – In a Nutshell

SmartPools LAPS Technology

SmartPools™ is driven by a unique patented technology called LAPS (Laminar Aqua Propulsion System). Unlike pressure‑driven water jet systems that move approximately 3,000–5,000 liters per minute, LAPS successfully displaces up to 30,000 liters in the same time. Fully adjustable, smooth and silent flow.

Technical Advantages

• Plug & Play – Easy, streamlined installation.
• Configurable Installation – Fully in‑ground, partially in‑ground, or fully above ground.
• Near Zero Chlorine Solution – Maintaining water quality without chemicals.
• Structural superiority – AMGC (Advanced Marine Grade Composite) materials; robust, leak‑proof; 10‑year structural warranty.
• Easy Maintenance – Today’s “green” pool that consumes fewer resources and minimizes weekly maintenance.

SwimGYM – An In‑House Concept

SmartPools International is set to launch the most innovative concept in fitness, rehabilitation and recreation: SwimGYM. After years of research and field studies with health and fitness professionals, physical therapists and doctors, SwimGYM will revolutionize the fitness industry. It consists of multiple lanes of variable water flow units (heated or cold), self‑cleaning, virtually chemical‑free and fully automated for every exercise protocol and desired outcome.

Key Highlights – SwimGYM Concept

• Unique concept with medically proven protocols by renowned doctors for result‑oriented therapeutic application.
• World‑class patented technology for the most unique swimming experience and widest functionality.
• AquaLogix Fitness – Revolutionary water fitness equipment using water’s body‑changing properties; one of the largest revolutions in fitness in 30+ years.
• Simple‑to‑use, scientifically validated: burn more calories with less effort; almost no injury risk; limitless movement; easy to master in minutes.
• Ideal for physical therapy, rehabilitation, obese children and adults, seniors and anyone with physical limitations.
• Higher efficiency (shorter workouts), simple, portable, durable; intense upper and lower body training for muscle definition, fat burn, cardiovascular endurance and flexibility with minimal joint stress.

Market Potential – Why SmartPools

SmartPools is an innovation, a new concept and a whole new category with unlimited market potential:

• Real Estate: Property differentiation, value enhancement, increased rental yield, saves valuable real estate; installation possible in every property type; enables any homeowner to own a pool; value addition at incremental cost.
• Hospitality & Property Development: Service differentiators, cost reduction, new lifestyle of swimming globally, continuous innovation and new product possibilities.

Plan Type

Barter-based outdoor media placement plan across Bengaluru and surrounding high-traffic zones.

Project Objective

Design a high-visibility hoardings plan that supports sustained brand recall across major commuter corridors, education clusters and city-entry points. The plan is structured to maximize impressions through location relevance, directional traffic flow and mixed-format display sizes.

Target Reach

• Daily urban commuters and office traffic entering Bengaluru.
• Families, students and local communities around East Point, Hennur, Horamavu and Hoskote zones.
• Airport, inter-city and logistics-route travelers on Baglur, Hosur and Doddaballapur corridors.
• Regional road users across Chikkaballapura and Bagepalli routes.

Planned Inventory (Sample Works)

• Hoskote Avalahalli Road near East Point College cross towards Hoskote - 20x25
• Horamavu Rampura Road towards East Point and Avalahalli - 20x25
• Hennur-Byrathi Cross near Bileshivale Circle towards Whitefield and Hoskote - 25x30
• Airport Road at Baglur Circle towards Yelahanka, Airport and Devanahalli - 40x25
• Hosur Road, opposite Biocon, towards Bangalore City - 40x30 (Non-Lit)
• Doddaballapur Main Road Toll Plaza towards Bangalore City - 50x42
• Chikkaballapura Peresandra towards Bagepalli - 30x30

Execution Approach

• Route Prioritization: Sequence placements by traffic intensity, dwell time and directional relevance.
• Creative Adaptation: Adjust message hierarchy by board size (20x25 to 50x42) for readability at speed.
• Rotation Strategy: Deploy phased creatives to sustain attention and avoid message fatigue.
• Site Governance: Track installation quality, structural visibility and upkeep through periodic checks.

Scope of Deliverables

• Hoardings location planning and route mapping.
• Site-wise size allocation and placement recommendations.
• Creative fitment guidance for static/non-lit and standard lit inventory.
• Campaign scheduling support with barter utilization framework.
• Post-installation visibility review and optimization suggestions.

Expected Outcomes

The media plan is built to deliver stronger local recall, repeated commuter exposure and improved corridor-level brand familiarity. With consistent creative rollouts and route-led planning, the campaign can support both brand-building objectives and market activation goals over sustained durations.

Profile in Brief

FoodTech Culture operates in the delicious business of food across catering, cloud kitchen, fine-dine restaurants and community eatery formats. The model integrates dine-out, takeaway, delivery and subscription-based meal systems for both health-focused and regular consumption needs.

From a budding catering unit, the team expanded into QSR, fine dine, community eateries and cloud kitchen operations over five years, scaling clientele and manpower through structured growth.

Objective

To become the most sought-after food company across catering, cloud kitchen, fine dining and takeaway delivery segments while maintaining consistency, quality and customer delight.

About Us

Triune Business Ventures Pvt. Ltd., incorporated in 2015, was built with a vision to pioneer multiple business streams under one platform and drive effective synergies. Within this ecosystem, FoodTech Culture was shaped as a dedicated food vertical with focused operational excellence.

Multiple brands were launched and evolved under this journey, including Sacred Swaad, Friend's Kitchen, Food-Bud, Fine Flavours and 77-The Banyan, before strategic realignment under the FoodTech Culture identity.

Our Story - Key Milestones

• 2017: Inception as Friend's Kitchen with a corporate catering focus.
• 2018: Weekend combo meals launched for sports arenas in North Bengaluru.
• 2019: Food Bud subscription model added for corporate cricket tournaments.
• 2019: Sacred Swaad launched in QSR and fine-dine format, later rebranded as 77, The Banyan.
• 2021: Community restaurants launched in Brigade Metropolis, Godrej Woodsman and Purva Venezia.
• 2022: Parampara and RTB 92 Cafe launched in Parkwest and Raintree Boulevard communities.

Our Services

• Culinary efficiency and new product evaluation
• Menu concept development and recipe engineering
• Restaurant startup planning and facilities layout
• Catering and event execution
• Kitchen design, audits and modernization
• Team development and training
• Food and beverage mapping and ideation sessions
• Private dining, product demos and pop-up restaurants
• Service design for dine-in, takeaway and cloud operations

Operational Snapshot

• ODC and kitchen setup with walk-in stores and chillers
• Capability to produce up to 5000 meals at a time
• Community eatery and fine-dine operations across residential hubs
• Renovation-led rebranding initiatives for format optimization

Formats & Offerings

• Dining: Fine-dine and pure vegetarian restaurant operations inside club/community ecosystems.
• Weekend Buffet: Scheduled buffet formats with rotating curated menus.
• Takeaway: Extended-hour delivery format with quick doorstep turnaround.
• Cloud Kitchen: Aggregator-linked kitchen model for higher order throughput.
• Catering: Customized event catering from small groups to large-volume packs.
• Subscriptions: Structured recurring meal plans for community and institutional customers.

Technology & Sustainability

• Technology integration for order processing, real-time menu visibility and reduced execution errors.
• Support for contactless ordering workflows.
• Environment-friendly packaging through biodegradable takeaway materials.

Core Team & Client Focus

The management structure blends investment, sales and marketing, technology and operations, and culinary leadership for end-to-end execution. The brand focus remains on scalable community-led dining and customer-centric food experiences.

Brand Portfolio

Key brands and formats in the FoodTech Culture journey include Friend's Kitchen, Sacred Swaad, 77-The Banyan, Fine Flavours, Parampara and RTB 92 Cafe.

Project Overview

The proposed Wellness, Sports Medicine, Therapy & Integrated Sports Park is designed as a next-generation Centre of Excellence. It harmonizes modern sports science with traditional therapeutic systems like Ayurveda, Yoga, and Marma therapies, creating a holistic ecosystem for health, fitness, and rehabilitation.

Key Features

• Advanced Injury Diagnostics: Force platforms, gait analysis, ECG, MRI, bone density machines, lactate analyzers.
• Rehabilitation Programs: Ayurveda therapies, yoga-based recovery, post-stroke and post-surgery rehabilitation.
• Daily Wellness Regimen: Yoga, detox tea, Ayurveda treatments, meditation, customized diet plans.
• Customized Care: Tailor-made regimens based on individual body constitution (Vata, Pitta, Kapha).
• Women’s Health Programs: Specialized Ayurveda and yoga therapies.
• Diet & Nutrition: Personalized diets — weight loss, diabetic care, detox, immunity boosting, anti-ageing.

Unique Selling Points (USPs)

• Integration of Ancient Practices: Ayurveda, Yoga, and Marma therapies combined in a luxury wellness setting.
• Customization: Every program is tailored to individual physical, emotional, and mental attributes.
• Personalized Yoga: Designed according to body type (dosha constitution).
• Holistic Approach: Focus on physical, mental, and spiritual wellness.

Rehabilitation & Therapy

• Stroke Recovery: Ayurveda detoxification, yoga postures, pranayama, meditation.
• Post-Surgery Care: Non-invasive therapies to reduce inflammation, improve immunity, and accelerate healing.
• Sports Medicine: Injury management, endurance training, hydrotherapy, and SmartPools’ SwimGym aquatic fitness technology.

Wellness Café

• Specialized Diets: Diabetic management, sports injury recovery, immunity boosting.
• Recipes & Drinks: Herbal teas (Pathimugam, Nilavaga, Barley), antioxidant juices, salads, soups, smoothies.
• Focus: Healing through nutrition, detoxification, and disease prevention.

Spiritual Management Program – 27-Day Intensive Training

• Daily yoga, meditation, and Ayurveda therapies.
• Theory classes on spiritual management.
• Detox teas, herbal supplements, and personalized diet plans.
• Kundalini, Raja, Hatha, and Bhakti yoga traditions integrated.

Business & Execution

• Project Sponsor: Play Off's India (Triune Business Ventures Pvt. Ltd.)
• Technology Partners: SmartPools (SwimGym aquatic fitness), Snapkorp (wellness & recovery solutions).
• Revenue Streams: Diagnostics, therapy programs, memberships, franchise partnerships, athlete rehabilitation packages, wellness residencies.
• Target Audience: Elite athletes, institutions, corporate wellness programs, lifestyle health consumers.